Baron Alexander Deschauer
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is it too early for merry christmas? My thoughts on free things...

4/12/2016

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I find myself not watching a lot of the vlogs and how-to posts as they begin to repeat themselves. I wonder how sincere the presenter is--do they really want to help us or are they simply creating content in order to gather an email list. In today's world, email lists are the most important asset for authors and vendors of all kinds. It is why we are given 'free' things in exchange for our emails. I am told in these vlogs that these free giveaways must have value and that any author or vendor should follow up the free giveaway with more free things. It is all about providing value to the customer. The hope is that people will then buy their books or widgets for sale.

I am becoming doubtful about this business model.


It is always great to receive free things. I love that I can download Adobe for free. But if I want to manipulate pdf files, I need to pay for the professional version. We get to download crazy games for free--but if we want certain goodies within the game, we have to pay for it. We get to search the internet for free, but we have to accede to advertisements. That's life. We are all used to it.

BUT...

In the world of books, I find that authors are desperately trying to create 'permafree' books on platforms to entice readers into their email / product funnel. It is a legitimate business model and I agree with it. However, many desperate authors put out shorter and shorter free books. Customers are expected to get a 'free' 30-page book. For me, that is called a pamphlet. Or, 50-100 page books that are crammed with pictures and graphs and large print. Again, the same 20-30 page pamphlet expanded to a short book length. The result: the consumer becomes wary of all free books and products. The hacks are ruining a perfectly good and respectible business model. The market is responding by becoming more savvy and more demanding.

I tried to go down this route but I quickly changed my mind (after a few weeks). I may not get the publicity and may be stuck in obscurity, but I think it is destructive for authors to not get paid for their work. It is a race to the bottom and no one wins. Consumers feel manipulated, authors feel under pressure to write-to-market, and the quality of writing deteriorates over time. 

I kind of like the idea of starving artists/writers who build their portfolio of pictures/writings only to be discovered by accident or after they die. Art is about something bigger than money. If you want to be entertained, great, there are lots of diversions available. Over 700,000 books are published every year in the United States alone. Another interesting fact: last year, 2.7 billion books were sold in the US. That seems like a lot but isn't when you realise that this includes all of the books ever published in the US. Most authors will not sell more than a handful of their books.

On that happy note, and conscious that I try to keep these ramblings brief, I would like to offer all of you a free e-book of your choice. I know, it seems to go against what I have just said but, hey, that's life. I want to say thank you to all of you for reading by blogs and vlogs (you tube ramblings). All I ask is for you to subscribe and email me the ebook you would like to receive. I will need your email details and the type of book you want (.mobi files for kindles; epubs for most others). Titles to choose from include: Revelation, Faust, Art of Wealth, Conspiracy (Man on the Run Volume III), Chaos (Man on the Run Volume IV).

At the very least, it gives you an early Christmas gift. I am happy for you to pass it on to your friends and family. Now you also know why anyone gives you anything for free: because they value your loyalty and want your contact details!

This offer is good until December 20, 2016. (That's when I turn off my computer until the New Year.)


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Fires, recounts, and the unknowable...

27/11/2016

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I am finally getting used to the reduction in election-related emails, tweets, and FB postings. The idea of a recount or, worse, a hacking conspiracy involving Russia and rigging of the US election would mean chaos and uncertainty for the world.

I am Israel at present and the arson that led to fires in and around Haifa, Jerusalem, and elsewhere is another example of things that are beyond our control. Arson happens all the time. Sometimes, it is effective. We see that now. We saw that during the fire bombing of Dresden by the Allies during WWII. The results of success: huge financial, emotional, and human loss. How and when this happens is incredibly uncertain. Nature is too big to fight. Effective bad guys act as a catalyst to make nature fight on their behalf. Whatever happens, no one is in control.

The above examples are things that spring to mind as I contemplate how little we control in our lives. So much is unknown and unknowable. To survive, we need to find a way to let go of our desire to control our environment, others, even ourselves. This realisation came to me a couple of years ago and was the inspiration for my book, Revelation. It is all about living in the present. That being said, I am as guilty as anyone else when it comes to slipping into the past or future.

If you have been reading my blogs, you'll know that I started this as a way to document my learning curve of social media. My motivation behind engaging with social media was my desire to sell books and become visible online. Today, I have come full circle. I am not convinced that anyone buys a book or likes something simply because they are inundated with your images. I appreciate that conventional marketing confirms that we need to see something quite a few times (20? 30? 50?) before we actually notice it. Online, this is merely noise and it may need to be a much higher number--possibly 100 times plus.

​Combine that with the fact that I am reaching the age where people may look at me as a curmudgeon. I prefer a quiet afternoon under my Mulberry tree with a scotch, cigar, and the Economist to many things. Online, it is very helpful if you are young, perky, and informative. I am the opposite. I am middle-aged, not perky, and looking for information. I try to share what little I have learned. I thought it would be interesting but most twelve-year-old kids already know what I am discovering. (I never thought I'd be one of those people who said things like that...)

BUT, if we go back to square one--things are unknown and unknowable--then there is still a chance for me. (Yes, I remain an optimist.) I am working on a great Young Adult manuscript that I hope to market to schools and libraries in Canada and the US. I believe that I bring to the table something the young, perky people don't--I have lived life a bit longer than them. I also know that most of these internet-savvy folks are very intelligent (despite hiding it in an attempt to look cool). Finally, I know that the audience and readers are very intelligent. It is an old refrain to say that things are being 'dumbed down'. In the age of online readership, I am happy to target the remaining people who want to be challenged and who are interested in impacting the world around them. 

Tomorrow is promised to no-one. It is unknown and unknowable. For me, that gives me hope.
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What works...and doesn't. My take on vlogs, blogs and social media success

20/11/2016

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For those of you who read my blog, you will know that I am a neophyte in the world of social media. I am trying to understand: (1) what works; and (2) what works for me.

What works: attractive, energetic boy/girl with good camera, editing, and message. The message is targeted to a specific group: make-up tips, tips on how to write, fish, shoot, whatever. The blog (now, usually, video blog or vlog) is generated regularly so that the audience can rely on their entertainment fix. This is usually once or twice a week. These vloggers/bloggers create a subscribed audience of tens of thousands and, sometimes, hundreds of thousands. (And, rarely, in the millions.) They entertain, educate, and cross-sell products through recommendations, links, and commissions. You Tube and other online outlets will monetise their message based on the level of viewership. It works for some.

What works for me: I don't mind regularised publications--vlog or blog. I enjoy a good joke, especially at my expense. I find myself ridiculous to be mimicking something I have avoided my entire life. I am not afraid to admit my insecurities or ambitions. In other words, I am happy with being transparent (or as transparent as I am capable of). One of the downsides to this is that I am self-absorbed with my own journey--and viewers may not find this entertaining. What I am coming to realise, is that I am not an entertainer. I have opinions and I will express them. I may learn something and I will share it. I want to be a serious writer and to be taken seriously as a writer. 

What has caused me to muse on this subject? I recently watched Tom Cruise's most recent film--which is based on a Lee Child novel. It is the Jack Reacher franchise. In the novel, Jack Reacher is six foot six inches and is somewhere in the forty-year-old region. Tom Cruise is probably a foot shorter than that and at least fifteen years older. I have no problem with that (artistic licence). What I find odd is how the characters we watch or read are increasingly becoming fantasized versions of reality. We must know that it is impossible to be hit in the face so many times and not have more than a slight scratch. Or to fall thirty feet and do little more than 'shake it off'. We are asked to do more than suspend disbelief as we watch or read these thrillers. (The books are invariably better in these instances.) Tom Cruise is almost believable. Let's look at some of our more senior action heroes. I don't want to offend by naming names, but take this observation: when you see the senior actor walking, he is obviously struggling with his legs; he is wobbly. How are we to then believe that he is capable of running, jumping, rolling, punching, and being punched with little to no effect on his body? Sorry, I'm going to name names: Dolph Lundgren in Kindergarten Cop 2. Firstly, he is ruining a great franchise (how can anyone follow Arnie?). Secondly, he can barely walk. I remember him as the super boxer facing Sly Stallone in Rocky IV. He was scary tough in that movie. Now, he should be tending tomatoes. BUT, because he has a fan base (of which I am one), he gets the tough-guy roles. Michael Douglas is another example. Time to hang up the tough-guy roles. I don't mind them being old tough-guys. But, please stay away from the unrealistic love scenes and the jumping-from-vehicle scenes or the cringing fight scenes. 

YET. Yet, they bring in the audiences and sell movies, books, whatever. They work. They have the 'x-factor'. 

Should I emulate them? Possibly. Copy them? Definitely not. They are outliers. They are the lottery winners. They are the necessary sparkle that keeps the rest of us hypnotised--believing that the dream is alive so long as some people are reaching our perceived goals.

​What should I do? I need to remember that gravity exists. Running for extended periods of time makes me tired. Too much food and drink will make me fat. And that I will not sell millions of books by acting like an idiot on my vlog or blog. I will write freely, allowing my imagination and senses to go to the extremes of human existence. I will question the good, bad, and the ugly in our society. Some of my writing will be worse (and better) than others. Some may not like it at all. Others may love it (and do). All I can do is to be honest with myself and write the best books I can on subjects that interest me. How those are received is beyond my control.
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The real reason Trump won...

11/11/2016

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I was one of those who stayed up all night to watch the drama unfold (I am eight hours ahead). Prior to the election, I feared that Trump might win but was confident that Clinton would pull it off. On the day, she didn't. The world has not ended and our disappointments may yet be quelled with quiet appreciation of the billionaire philanderer who is able to achieve things--even if those things aren't what we like.

BUT, none of those are things I want to talk (write) about today. I have previously posted that Clinton's main failing was that she came across as a robot. I may have even made mention of 'The Madman versus the Robot' (but that may have been on twitter). Apart from Trump's (very) impressive (and uncharacteristically gracious) acceptance speech, I was struck by the lack of emotion in Clinton's speech.

In 2008, Hillary Clinton found herself almost out of the race against Obama. Then, she was caught crying on camera in a cafe. She became human for a brief moment. Her ratings soared and she was back in the race. Somewhere in her brilliant mind, she has convinced herself that showing emotion = weakness. Perhaps she has seen the exercise of power up close for far too long and realized how men denigrate women's intuitive or emotive responses. Somehow, she plated herself with so much armor that she could no longer be recognized by the electorate. Power may be a dry-eyed game, but elections are won or lost on emotion.

 Fast forward to 2016 and she has found out that she has lost to someone no one believed could win only a few months ago. I am certain that she cried behind closed doors with Bill and her closest team. In public, she appeared dry-eyed and makes mention that '...this will hurt for a long time.' This is a massive understatement. She has been crawling on glass for this for years. She has wanted this from the moment her husband achieved his second term. In defeat, she didn't want Trump or the world to know that she was hurt. No tears. No regrets. She doesn't need anyone. Well, this lack of emotion provided the type of disconnect that allowed Trump to engage in a campaign of character assassination that Goebbels would have been proud of. Eighteen months of a simple message from Trump (she's a crook, etc) and the public believes it. If you asked people eighteen months ago, no one would have called her corrupt or crooked; now it seems to be accepted by a large majority of the public. I watch in wonderment at history repeating itself.

​As I am now writing books, I try and glean as much as I can from life experience. The lesson I have learned from Trump vs Clinton? Emotion trumps fact. Human trumps robot. If we can't empathize or sympathize, we won't engage. If we don't engage, we don't vote. For me, that means readers who won't read my books or hear what I have to say. Both I and my characters need to allow ourselves to show our weakness as well as our strengths. We need to be vulnerable as well as real. We can all spot fakes. To that end, to engage with the public, we need to be prepared to stand on stage unpolished and unready. If we are real, we will be allowed to grow and mature into the finished product we have within us. Sometimes, even if we are real, the public is not interested in us. In that case, we need to accept it and move on. For Clinton, that means no presidency. For me, my journey has just begun; time will tell.


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Food poisoning, stephen king and other thoughts...

8/11/2016

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After three weeks of antibiotics, I thought I was out of the woods. I returned home to have a perfectly cooked meal of pigeon. As any carnivore will tell you, meat should be pink when cooked; I like it with a hint of blood. As any person dealing with food will tell you, be careful about undercooking anything for fear of not killing the bugs. As luck would have it, the bugs survived and wreaked havoc with my poor body. As I am an optimist, I am looking at this as a way to kick start my new diet--how to lose 10 pounds without trying. First step: get food poisoning. The rest takes care of itself. Now, I need to keep my mouth closed long enough for my body to digest the extra weight I have taken on as a result of: (1) a faulty scale at the gym; and (2) my thinking that two hours of exercise a day meant I could double or triple my food intake. 


During my writing spurts, I rarely listen to any audio books. I prefer to read--as I can skim through books where sections are slow and concentrate where I am interested. Audible books can sometimes be ponderous. I am currently listening to It by Stephen King. I read this circa twenty years ago and can still remember some key scenes. Listening to it is great BUT it is something like 48 hours. After 3-5 hours of any author, your mind/ears needs a break. It is a great companion for commuting or airports or long walks. I slowly chip away 2-3 hours a day. I am now in the home stretch of 10 hours to go. I am beginning to itch to finish and move on to another book. I still read my kindle and I tend to read multiple books at the same time. But audible does not give me this freedom. I am committed to one title at a time. Perhaps this is the greatest drawback of audible books. (That being said, ignore everything I said and buy my new audio books! he he)

​I guess it would be poor form if I didn't comment on the US elections being held today. I am going to go out on a limb and say that Clinton will win--if only because so many people want Trump to lose. I am one of those people who agree with quite a bit of what Trump says (not the xenophobic, ignorant stuff, just the iconoclast stuff) but I deeply distrust the character that is Trump. I think he is a sociopath and should not be trusted with the presidency. Whoever wins, I pity the other. Payback is, as they say, a bitch. I imagine the long knives are already being sharpened...

Food, writing, and politics. Short and sweet today.
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Worrying over history...

26/10/2016

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I am currently working on a manuscript that delves into the essence of the most noble group of people I have come across. In the past, my own prejudice had blinded me to their grace. Slowly, I am realising that their hardships are reflections of my hardships and their dreams are my reality. I want them to dream of more than a stable home or the confidence to stand tall with the full knowledge of their history--one that is unblemished by the sclerotic hand of revisionist history and institutional corruption. These are harsh words when you realise who I am talking about.

I am compelled to write about the injustices visited upon the First Nations' people of Canada by the government of Canada and us, Canadians. Whether I will be a voice lost in the wind will be for time to tell. 

Prior to my blog, I would vent my thoughts to people who dared sit next to me or engage me in conversation. Now, I can record my thoughts and be brought to account if I backslide. 

A short blog today. A reminder to myself that I have started a journey and I must finish it. I can only offer a manuscript. Hopefully it becomes a book that touches people. I aim to have it available in spring, 2017 if all goes well.
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Are Hillary Clinton and the Dalai Lama Celibate and Other questions I have...

22/10/2016

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On a daily basis, we can see politicians being caught (sometimes literally) with their pants down. Sometimes it is funny, many times not. As I navigate the waters of online existence, I am surprised at things that remain private. Is this because they are not happening or is it because they are too boring for public consumption? In the days of JFK, the media was too respectful to besmirch the President's image. The closest things came were reports of 'rumors'.


If I want to buy a pack of chewing gum at the supermarket, I will be accosted by headlines (tabloid and otherwise) decrying the latest scandal of some pseudo celebrity or public(ish) figure. We smile and pass or possibly buy and absorb. We think that it is news and decide that everything is fair once the person makes themselves a public personality. BUT, now that I am trying to make a splash myself, I am realising how difficult it is for something to happen without a very concerted effort. These tabloid covers are the result of careful brand management on the part of the person/publicist. There are just enough genuine surprises to keep us believing in the news/business model, but the reality is that well over 70% of the 'news' is fed to the outlets.

Every so often, we get a genuine event that makes us smile and touches that collective nerve. I am thinking about the mother who purchased a Chewbacca mask and did a live feed of herself over Facebook. I'm sure she thought it was funny and wanted to share it with her friends. But her laughter was genuine and it went viral. I saw it via the BBC news when it had hit 50 million views in a matter of a few days. The whole clip lasted less than a minute and brought a smile to almost anyone who saw it. It didn't have a message; there was no talking (that I can remember); only laughter of the mother at the ridiculous mask and how she looked in it. I am smiling as I recall it.

Then, I think about public figures who are so in charge of their image that nothing comes out without their say-so. Clinton comes to mind. Not Bill; he was a treasure trove of missteps and the public loved him regardless. Hillary is another matter. She is controlled and managed. What I don't understand is how we haven't heard about any of her boyfriends. Perhaps she doesn't have any. But I find it difficult to imagine in a world of global politics and all the sleaze that goes with it that Hillary hasn't succumbed the way every other male politician has. Is she a saint? Is she not interested? Is this none of our business? Probably, but it seems to be reported on every other politician. For example, why do I need to know that Trump likes to copulate up to five times a day with his pin-up wife? Why do I even know (or care) that his wife posed nude? Or that he trolled the beauty pageants for his jollies? Is Hillary a robot? Does she care only about power?

Or another person: The Dalai Lama. Does he copulate? With whom? Why haven't we heard of any scandals coming from that direction? I would have thought that women would be lining up to give birth or spend time with him. If not women, then men. I haven't heard anything. This is probably none of my business, but you can see what I am saying. We know that priests seem to copulate with their congregation, however distasteful that is. From my understanding, as many as 5-7% of the priesthood are sexual predators. This number may have now been reduced, but it is reflected in the way we think about Catholicism. Many (mostly non-Catholics) will associate the priesthood with child abuse. I haven't heard anything like this within Islam or other major faiths. I haven't heard anything like this within Christianity--apart from the usual abuses that power seems to attract. (Yes, there are abuses within Islam and Christianity as a whole, but it is not an institutional problem; it is a weakness of the flesh.)

Back to reality. Why do we hear what we hear? Who promotes and how is the message getting through? In a world of sensory overload, how does a person get their message across?

My answer: relevance and truth.

Relevance, because most people only care about things that impact them personally. For example, after you purchase a new car, you will find your attention drawn to similar-colored and make of cars. It is an odd sensation. My blue car suddenly made me realise how many other blue cars there are on the road. If you drive a Range Rover, you will suddenly see how many Range Rovers are out and about. Likewise with a white van. I loved my white van. Then I became aware of how many of those things are on the road.

Truth is more important. As we struggle to make sense of the world around us, we try to find people and things to trust. We look for guide posts to ground our movements. We need a structure to hold us amidst the tempest of life. When we trust a person or source, we absorb the material unquestioningly. The opposite is true of sources we distrust--the material bounces off us. Naturally, most of our sources are somewhere in between on the spectrum. Truth resonates within our souls (assuming we have one of those). We find ourselves nodding in agreement as the story unfolds. We find tears flowing when we thought we would never cry again. We find laughter when we thought there was nothing funny left in the world. Truth is the essence of our existence. If we can tap into that, the rest flows as a consequence.

I am searching for truth and relevance in my writing. Time will tell if I have found it.

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People take blogging too seriously...

6/10/2016

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I have subscribed to a number of blogs and have noticed a certain trend in quality. Those who are 'professional' bloggers and authors have spent the money to make the viewing experience as easy as possible. They will not harass you as soon as you click on their site--they will wait until you scroll down before their free book or product pops up.

The content of the blogs vary. Some are hugely informative and have taken hours of research and gathering skills. Some are more stream-of-consciousness-writing (ah-hem). Some are total garbage, recycling material from other parts of the web. On the whole, I have found the blogs to be interesting and informative. The only difficulty is the time they consume.

Sometimes, I feel spiritual and look for the deepest meanings in all of life's majesty. Other times, I am looking for mindless violence to pass the time. Some bloggers are so serious in their message--and their message rarely varies. Presumably, if you want to hear a sermon, you go to church. Likewise with these bloggers. 

My blog is less structured than most, yet I still believe in what I write. I am documenting my journey into the online world and the odd dynamics of book writing/sales.


I listened to a podcast from The Creative Penn yesterday where they had an author who described himself as a hack. Joanna (host) smiled and joked that this was meant in the most positive manner. The guy then continued to describe his work as modern day pulp fiction. Joanna let that comment go. For me, I found it interesting because I think that is what most writing is becoming--for the sole reason that authors need to eat. They need to give the audience (within their particular genre) what they want. Faulkner decided to write to his audience before he was able to achieve the commercial success he needed to feed his family in the 1930s. Today, Indie authors struggle to work within the confines of Amazon to sell their books--working with the algorithms and the promotions. What does that mean to the public? More blogs and podcasts and free books or free seminars.

I find it exhausting. I also find it to be a race to the bottom with authors being both the unwitting accomplice and victim. We need to distinguish ourselves, but we also need to value ourselves.

This message may apply to anyone in any field in life. Until we value ourselves, how can we expect others to value us? For me, it is the price of a cup of coffee (for a kindle book). I will give a man on the street a few bucks to buy a coffee (or, more likely, I will buy the coffee and hand it to him). Let's allow the consumer to take a chance and not expect everything for free. Because the cost of the 'free' item is usually much more than the consumer or any member in the chain realises.

That being said, I just got notification from ACX (the part of Amazon that deals with Audible book creation) that my book CONSPIRACY -- Man on the Run III has been put onto audible and iTunes. I am very excited. If you are interested, this is the link to it:

http://www.audible.co.uk/pd/Crime-Thrillers/Conspiracy-Audiobook/B01LXQV96N/ref=a_search_c4_1_1_srImg?qid=1475737530&sr=1-1


Not sure if/how audio books will sell. I have been enjoying audio books a LOT. It is embarrassing but they are perfect for travelling and walking.

Let me know what you think!​
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Contrarian Marketing--the only way to go

29/9/2016

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In business, one of the surest ways to know you are on the wrong track is to see everyone else on the same track with you. If the masses are going right, I have always gone left. It has served me well thus far. When approaching the world of books and book sales, I thought that there was something magical or different about the way it all worked. I am now beginning to believe that it is not that different to the glut of retail fads (over-priced coffee, nail bars, etc) or the bubbles that form and go bust in property cycles. If you are a coffee operator, position yourself next to the most successful coffee shops--Starbucks, whatnot. They have spent the big money analyzing the marketplace and ensuring that the right combination of affluence and disposable income are in place. You set up your coffee shop and compete. This is not contrarian--it is the standard form of practice and serves many people very well. It is the foundation of mainstream retail business. You create an area where like-minded people congregate and spend money. Excellent. 

What happens when there are 700,000 new coffee shops opening each year. The coffee drinker no longer can distinguish anything and is drawn to reliable brands. This is why so much is spent on branding. For authors, it is difficult to brand yourself when all of the other 700,000 books published each year (in the US alone) are also reading the same how-to books.

Even gorilla-marketing has gone mainstream. The end user is much more savvy and is aware of the tricks. Once aware, a crusty cynicism forms in the mind of your customer. And you, the author, lose the one most important tool in your marketing arsenal: trust.

​I am told that you must give your books away to create that trust. You must create an email list. You must do this, that, and everything in between. Perhaps. Today (this week), I am leaning towards the other end of the spectrum. I will put a fair price on my books ($2.99-$3.99 for ebooks) and a couple of bucks above the print costs for the hard copies. If people buy, great. If they don't, it is also fine. There is a psychology behind value: if it can be had for free, why pay for it? And if it is free, it can't be worth that much in the first place. People want to pay. They want the experience of parting with their money and receiving something in return--something you only get when you part with your money.

I recently purchased a three book box set written by Mark Dawson. Great, easy reading thrillers. I paid £6 for it and I was quite satisfied with the price and the quality of the product. Then, as part of his marketing campaign, I got an email saying that I can get his box set for free if I signed up to his email list. But I had just bought the box set. The product was tarnished and felt diminished.

Mark Dawson doesn't need my £6 and he doesn't need my advice. He gives away free books and has sold millions of copies. His books are in negotiation to be made into movies. He has hit the sweet spot in marketing. What he has also done is put all of his chips into Amazon. Amazon, in return, rewards him with promotions. Success bred success and now he is kicking some serious posterior! As a result of his story, I have been agonizing whether to go exclusively with Amazon. Today, I decided that I wouldn't. It is partly my contrarian philosophy. It is also my understanding that everyone is chasing his dream. There are hundreds of thousands of other authors who hear his story and want to replicate it. Amazon is happy to put him out as the poster child of success. The algorithms work. He writes firmly within his genre. The planets aligned and all is well.

For me, I want people to appreciate me enough to invest the price of a cup of coffee towards my book. I have spent months working on each title and it will provide hours of enjoyment (hopefully) for the reader. My one thought is to provide a money back guarantee to readers--thus allowing them to leave the fence and open the door to my little coffee shop and read my book.
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A book review: they called me number one by bev sellars

24/9/2016

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I don't intend to provide book reviews in my blog as a normal thing, BUT... I was moved by this book and the pain inflicted on our First Nations brothers and sisters. It is time we stop treating our citizens worse than we would treat our dogs.

They Called Me Number One, by Bev Sellars

Bev Sellers has written a memoir of her life and the impact Canadian Residential Schools have had on her and her family (and members of First Nations generally). I am Canadian, from Manitoba, and I was totally unaware of this issue. Manitoba has the largest aboriginal (First Nations) population in Canada. I grew up with a very prejudiced view towards the Indians (as we all called them). I now feel ashamed at my ignorance and at Canada for what it has done to these people.

The Residential School programme was initiated by the churches (predominantly Catholic) and the government of Canada to '...take the Indian out of the children' (their words). It was meant to assimilate the aboriginals and make them fit into the way of life as envisioned by the government and churches. The last such school was closed in 1996. The system was in operation for over 125 years. It took the children from their parents and put them in these schools for ten months out of the year (some were for twelve months). It was illegal for children to stay on the Reservations with their communities. Any stray children would be rounded up by the RCMP and taken to the schools. They were there from ages 7-15 but sometimes as early as 5 and as late as 17. (To compound matters, it was illegal for adult Indians to leave their reservations without a 'pass'.)

It gets tiring to hear about the abuse by Catholic nuns and priests, but I was shocked at the brutality visited upon these young children. In addition to having sexual predators running these schools, the beatings are something out of a horror movie.

A Truth and Reconciliation report has recently been issued by Canada (after this book was published) and this whole process has been called cultural genocide by the report. The churches and government have publically apologised.

This book is not particularly well written but it has a strong and true voice. It has also caused me to read (or at least peruse) the Truth and Reconciliation report as well as research the topic itself. It is a subject that will make you cry at the injustice. I alternated from tears to rage. I don't understand how it is the First Nations can be so peaceful despite the outrages they have endured. Perhaps their spirits have been broken. I have always associated Indians with alcohol and substance abuse. They are openly staggering on the streets of Winnipeg when I visit. I dismissed them as vacuous husks of humanity. Now, I look at them as victims where I am as much to blame as anyone else. I am to blame through my own ignorance and my apathy in trying to understand.

I never thought I'd say this, but Canada's role in the Residential Schools saga is as terrible as what the Nazis did in Germany or the South Africans did with Apartheid. I understand Australia had a similar programme in place for its aboriginals.

News of this has been in the papers and in the news for decades; my ears simply never heard. Now that I have heard, I feel that I can't be silent or complicit any longer. I don't have any solutions; those will only come from the First Nations themselves. But I think Canada should no longer be allowed to 'take care of' these people. If this were a country in Africa, we would be calling for UN oversight.

For those who don't know, all treaty Indians are governed by the Indian Act. (That is probably why we still call them Indians and not First Nations, etc) They live on reservations that they don't own. They can't own anything BY LAW on the reserve. They don't own their home or the land underneath it. They can't get a mortgage or do anything we take for granted (they don't have security to grant to the banks). As a result, they have no concept of ownership or the skills necessary to live in a world of varying shades of liability (all tied to ownership). Everything is rationed out to them from the federal government.

I have rambled on far too much in this review but there is so much to say. We have turned our backs on the aboriginals of Canada, hoping the problem would go away. The government enacted an institutional plan to erase the culture of these people. It is time we take a good hard look at ourselves in the mirror...

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