I sent out 100 invitations to my friends. Approximately 10% replied and completed the quiz. (Only one answered all the questions correctly.) I consider that a success. The question is what I should do with it? Create another quiz? To what end? Is our primary objective on Facebook and (places like this blog) to increase traffic to ourselves? Does that make me narcissistic or strategic? Is social media generally making us less humble and more self-obsessed? Does it matter?